Competitor Analysis Tool

Spy on your rival websites to gain valuable SEO and PPC insights

Examine any website down to every detail
Enter any domain name or URL and get a 360-degree view of its organic and paid promotion strategies

Check traffic to a website in one click

View your competitors’ website traffic dynamics in organic and paid campaigns
Traffic estimate
Traffic cost
Keywords driving traffic to a website
Analyze how algorithm updates impact website traffic
Get comprehensive data on your competitors’ keywords
Get a full list of the search queries your competitors use and analyze their keywords against major parameters
Keyword rankings, new and lost keyword statistics
Search volume and keyword difficulty
CPC and number of advertisers
Traffic estimate and cost per target keyword
Search results overview by country
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Learn your rivals’ Domain Trust / Page Trust scores

See if the websites you compete with can boast high quality scores

Domain Trust is an aggregate domain quality score developed by SE Ranking. It is calculated based on multiple factors including the number and the quality of a website’s referring domains and backlinks. Page Trust is a respective page quality score.

Know your biggest rivals
Study your website’s major competitors, find newcomers, and compare semantics to your rivals’ keywords
Identify your PPC and SEO competitors
Identify your PPC and SEO competitors
Review competitor distribution in organic search and paid traffic
Review competitor distribution in organic search and paid traffic
Analyze keyword overlaps between your website and those of your rivals
Analyze keyword overlaps between your website and those of your rivals
Study traffic and keyword competition between your domain and its competitors
Study traffic and keyword competition between your domain and its competitors
Analyze most profitable ads
Conduct a PPC competitor research to see what keywords your rivals target in their campaigns and which ads work best for them
Google Ads marketing campaigns
Competitive keyword ads
Monthly ad history

Get The Bigger Picture With Historical Data

Analyze any metrics in dynamics
Get a 360-degree view of the market
See how the niche landscape has evolved over time—which players joined the race and who couldn’t stand the competition.
Repeat your rivals’ success stories
Trace your competitors’ steps all the way to the top and use their tactics to enhance your own promotion strategy.
Discover the reasons behind traffic drops
Identify the dates of the traffic plummet and spot correlations with changes implemented on the site or Google algorithms updates.
Spy on your competitors’ ads
Conduct a PPC competitive research to see what keywords your rivals have been targeting in their campaigns and which ads worked best for them.
Get the most from one of the largest databases

Not enough keyword data on your particular niche?

You can join in and expand our database with your own keywords.

Import a list of keywords and get an extensive report on each one of them.

* Available in Plus or Enterprise plan

Flexible pricing




Unlimited no. of websites

2,500 keywords

700,000 pages for website audit




Unlimited no. of websites

1,000 keywords

250,000 pages for website audit

See pricing plans
g2-crowd g2-crowd
trustpilot trustpilot
software software
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captera captera
Without a doubt an essential tool for our day to day work

As an International SEO Agency servicing clients in different countries and of course, different languages, SE Ranking is helping us with our clients International SEO strategies like keyword research, rank tracking and monitoring competitors across different countries.

Felipe Bazon
SE Ranking is really the most bang for the buck!

They offer several analysis tools and what I find very useful is that they offer a checklist for all things you need to do to upgrade your site.
Most important features are the competitor and keyword research. These tools are very extensively and thorough so you would really want to use these.
Overall, it’s just the software to use when you are a small enterprise like ourselves. 🙂

Ruud H.
Our Agency’s daily SEO tool

I like the Competition and Keyword Research tool very much. We can get a full rundown of everything a competitor is doing from organic to paid traffic, their keywords and we are able to compare them against our client’s websites.
They also provide a handy action plan for each client from keyword research and on-page SEO changes to backlink building, making it quick and easy to make sure all the bases are covered.

Austin F. C.
Outstanding tool with amazing functionality

SE Ranking lets me solve all the SEO tasks in one place. I love their marketing plan that enables us to add our own tasks to be tracked as well as gives valuable tips on SEO. Also, I really enjoy their competitor research tool that shows both organic and paid traffic for any website I need. It’s priceless when you have to keep an eye on your competitors.

Eugene S.
Ideal SEO and PPC Tool for Professionals

When it comes to SEO, specifically competitor analysis and keyword research, SE Ranking is the go to tool for all your queries. The brand new updated dashboard (July 2020 release) provides incredible data and insights that is a beauty to look at with its new redesign. Not to forget about the backlink analysis which also had been updated and deep backlink data for your site and your competitors. The team regularly updates with new features and enhancements.

Nilpawan G.
Join over 600,000+ users
You are in good company

More features to explore

Page Changes Monitoring
  • Get immediate notifications when a change is made to a web page
  • Compare changes against two scanning dates
  • Understand the reasons behind rankings fluctuations
Learn more
On-Page Checker
  • Analyze the target URL for the target keyword
  • Provides technical, content, link, and many other types of analysis
  • View such analyzed parameters as “passed”, “warnings” and “errors”
  • Use practical tips to solve issues and eliminate warnings
Learn more
Lead Generator
  • Add a customized widget to your website
  • Offer a free on-page SEO audit to your visitors
  • Collect info on visitors to convert them into clients
Learn more
Keyword Grouper
  • Analyze and group search queries that match the same website’s URL
  • Group keywords regardless of the location
  • Check the search volume right on spot
  • Easily group long-tail search queries
Learn more
Backlink Checker
  • Analyze each link against 15 SEO parameters
  • Discover your and your competitors’ backlink profiles
  • Export backlinks to the Backlink Monitoring tool
  • Base your backlink profile structure on valuable SEO factors
Learn more
Social Media Management
  • Schedule automatic social media posting
  • Analyze key metrics
  • Facebook & Twitter management
  • Analyze social media user demographics
Learn more
White Label
  • Customizable domain logo, header, footer, color scheme, and much more
  • Set automated or manually generated branded reports
  • Custom access to different SEO facilities
  • Use your own domain via separate personal access
Learn more
Marketing Plan
  • Comprehensive checklist with tips and guidelines
  • Regularly updated materials
  • Create custom tasks
  • Track your progress
Learn more
Website Audit
  • Analyze all of your pages against key SEO parameters
  • Compare previous crawls
  • Solve issues by following our guidelines
  • Study analyzed parameters categorized as “passed”, “warnings” and “errors”
Learn more